You'll learn how to:

  • Lay the Groundwork

    Understand why marketing matters for visibility, brand, and long-term growth; define where you are now with tools like SWOT analysis; and consider your resources realistically (budget, tools, people)

  • Know Your Market

    Identify your audience, their pain points, and buying drivers; evaluate your competition and understand the landscape; and set clear goals for where you want your business to be

  • Create & Execute Your Strategy

    Take a strategic approach: target the right segments, position yourself clearly, and craft a strong value proposition; and build your plan, put it into action, and measure the metrics that matter

Course curriculum

    1. Building a Strong Digital Marketing Foundation

    1. Survey and Q&A event

About this course

  • Free
  • 2 lessons
  • 0.5 hours of video content

Instructor(s)

Michelle McClure

Founder, Hoojy

Michelle McClure is a strategic marketing consultant and Fractional CMO with over 15 years of experience in digital marketing and people development. Passionate about creating impactful and consistent communication strategies, Michelle helps businesses enhance their digital marketing presence and achieve their marketing objectives. With a keen ability to pivot plans to meet market demands, she excels in mentoring female founders, providing expert guidance on market research, SEO, and tactical marketing implementation. Michelle’s collaborative approach and dedication to mentorship empower businesses to grow and succeed.