A Practical Approach to Understand, Plan and Succeed

This session equips early-stage entrepreneurs with the clarity and confidence to manage finances as a driver of growth and long-term success, by guiding you step-by-step.

  • Profit & Survival – Grasp the critical components of profit and cash flow that keep your business alive.

  • Revenue Model – Identify what truly drives your revenue and how to strengthen it.

  • Costs – Recognise which costs are essential, how they behave, and how to manage them strategically.

  • Forecasting for Growth – Learn to test assumptions, adjust quickly, and use forecasts as a tool to manage and scale your business.

Course curriculum

    1. Finance for Early-Stage Entrepreneurs

About this course

  • Free
  • 1 lesson
  • 0.5 hours of video content

Instructor(s)

Jen Nicoll

Jen is a finance professional with over 30 years of experience, having worked at PwC, EY, and within global and boutique financial services firms. She has a proven track record in establishing new operations and delivering process change in challenging business environments. Jen has also been involved in a range of corporate finance activities throughout her career. In recent years, Jen has focused on supporting early-stage and growing businesses, helping them understand and manage commercial considerations, investment needs, and business plan delivery. She has engaged with businesses from various perspectives, from the public sector (Highlands & Islands Enterprise), angel investor (Investing Women Angels), mentor (IWA, Kilfinan Group, CodeBase), and non-executive director (DSL Business Finance) and is currently working with an exciting new business community at Rosemains Steading in Midlothian to support the growth aspirations of their young businesses. Jen also has firsthand experience in early stage high growth as part of the leadership team (CFO/executive director) of a scaling altnet company delivering fibre broadband to rural significant private and institutional fundraises and the need to work closely with the UK and Scottish governments.